Channel Door CountyTM

A Door County Social experience.

Every community needs a shop that focuses solely on local area goods.
This is Door County’s.  Join us!

A five seasons market. Four seasons + online 365. For Door County and the lake-shore area.

  • Do you dream of your own store in a year-round location (Any location)?
  • But the cost of opening a store is expensive.
  • Monthly rent, too much for one vendor.
  • Utilities, too much for one vendor.
  • Labor, if you don’t work it yourself how would you afford the labor for a whole month of sales clerks. How would you be able to make your goods, design, build if you had to act as a sales clerk year-round?
  • Marketing in a modern world is complicated and time-consuming.
  • Selling online? Another large effort on your part.
  • Festivals? $100 a day at this summers Sister Bay festival. Drive up, set up, sit there yourself all day. Break down, drive home. For about 2 days of fees, we could be selling your goods all month year-round in a classy store.
  • What if I told you an attractive space and all these services including a store clerk and marketing were available for local area entrepreneurs, designers, craftsmen, craftswoman, makers, small businesses, and others that want to showcase and present their efforts for engagement and or sale for less than $200 a month. Yes, less than $200 a month. For a limited time we have a few prime spaces available in store for just $199 a month. With a minor % of sales to cover variable costs.

Come see us in person today! Get set for the year. Limited space available. We are looking for quality.  

Call Tracy at (920) 256-1951 or email
Come and see us at 44 N. Third Sturgeon Bay, WI

Winter Hours: Mon – Sat: 10am-5pm. Or by appointment before or after hours.


At ChannelTM Door County by Door County SocialTM, We love local and are committed to offering beautiful, creative, functional products and art made locally, “NiCESSiTiES”. We are proud of our community and the many talented entrepreneurs and artisans that live and work here. We are thrilled to be able to offer an affordable option for local people to get their products out to Door County Lovers and to the world!
This retail location is the physical extension of the digital efforts we have been creating since 2008 including our e-commerce site.

We have a tiered business model, some plans allow you to keep up to 80 – 90% (currently) of the selling price of an actual sale.  We also have space for visual art and indiv. books, CD’s and DVD’s.

We continue to refine and improve our offerings and retail setting to create a unique, omnichannel shopping experience for our guests and improve year-round selling opportunities for our vendors. 

Imagine – your goods – Showcased online nationally to as many as 40,000+ Door County fans and many multiples of that who would be specifically interested in your product.

Imagine- your goods – Showcased in a classy Door County storefront year round with the NiCESSiTiES, of 23 other local entrepreneurs, designers, makers, artisans and small businesses.

Imagine – your goods in an all-inclusive online Door County store. (Optional) 

  • Monthly Personalized Digital Marketing Campaigns Specific To Your Efforts. Regional and/or National. That’s five full days of ads, 24 hours a day, every month. 
    • What Does That Mean For You? – Let’s Break It Down:
    • For less than a cost of a small one-day ad in the local paper, you will get:
      • A 5 day national, pulsating interactive ad with a live link back to learn more or Shop online (your store or use ours) and the ability to answer questions and respond to potential customers through the live ad. Get feedback, answer questions, get leads. 
      • All devices. This powerful five-day pulsating ad goes out to all digital devices, meaning you can reach your potential audience wherever they are, not only while they are in Door County but wherever they are.  
      • As Seen Online these ads help build awareness for your effort/product/service to many thousands of people to keep your products top of mind. So even if you sell your product in many stores around the county, your ad is building interest when the DC fan is not here, piquing interest for when they do arrive. 
  • Leading Digital Agency Support.
  • Ability to leverage the engaging Door County Social Network  – est 2008.
  • Ability to sell through our (Online store) growing since 2012. (If needed). 
  • Retail space in one of Door County’s premier year-round retail marketing showcase spaces. 
  • In-store cashier labor included.
  • Option to hold in-store events such as meet & greets, make & takes, book readings, extended art showings and more.
  • Bags, tissue paper included for some items. (Inquire) 
  • One spot possibly available for in-store clerk, guest services trade. Inquire asap.
  • All This For Just $199/Month

    Be part of a unique, fun, new opportunity that’s is starring some of the new and rising Door County entrepreneurs, small businesses, authors, and artists. Come see us in person.

To apply or inquire please send a description of your work along with at least five images of current works and any links to your website or social media if available to You may also call with any questions you may have. 

Come see us in person now!  

Call Tracy at (920) 256-1951 or email
Come and see us at 44 N. 3rd. Sturgeon Bay, WI

Winter Hours: Mon – Sat: 10am-5pm. Or by appointment before or after hours.

2017 Testimonials. These two vendors started in our shop in 2016 and now have both signed for a full year.

A local craftsperson who has had sales in Door County’s truly off season both in store and online.
I’m very excited to be one of the local artists/entrepreneurs on display at the Door County Social Shop!
‘Tracy has been extremely helpful and encouraging with my in-store products.  But the best part is this: I’m not very tech savvy with digital marketing, and she does it all for me, included with my monthly in-store & online marketing agreement!  I have an Etsy shop and a new e commerce website, and because of the advertising Tracy designed and programmed for me through the Door County Social Network, my December sales were great – at least one sale per day for the three weeks before and after Christmas. AND…on the first day of my new ad program, I had sales- my FIRST sales- actually, 
on my new website! Plus more hits to my website than any single day since I started my online shop!  If you are a local artisan looking for affordable space for your products, or someone to do digital marketing for you, I highly recommend Tracy at the Door County Social Shop!’


From Deanna
“Being in the Door County Social Shop and working with Tracy and Perry has been a great experience!

They know way more about digital marketing and online advertising than I do. With their help, our products are exposed to a way a wider group of people than we can reach just by going to the farm markets.
Perry and Tracy are easy to work with. They move and group everyone’s products so they compliment each other and look great in the displays.
I learn from them and they learn from me so they can answer customer questions with knowledge and insight.”
Deanna, Bayview Organics 

Future customers and shop visitors, sign up to get updates about special in-store events!

Join us on Instagram!


Our shop offers NiCEssities from these Door County  Entrepreneurs, Makers and Artisans:


Bayview Organics, LLC.: Makers of artisan botanical soaps made with plant-based and essential oils, aroma therapy soy candles, hand-crafted wooden cutting boards and more.

Rêve Calme: Makers of luxury pillow sprays and bath salts. Door County based sold globally.

Fresh Riviera® Clothing. Ethical & natural private label lounge wear / sleep wear. A local effort underway. Coming soon.

Andrew J. (Andy – Jack) Andropolis Paintings. Originals from lifetime of work by the late Door County artist. On loan from the Andropolis Estate.  He was also known as the artist with the AndyJack’s gallery. 

Good Morning, Door County: A delightful children’s book by author Ann Heyse, a poet, and published essayist. Illustrated by mural artist Karen Wilke Heyse. Who also illustrated Goodnight St. Louis. The #1 selling book in St. Louis two years in a row.

David T. Wilkinson Photography.

Farm & Forest Woodworking.

Amanda Hatton Handmade ceramic whistles. 

Paula Wendland – Ceramic Figurines.

Tom – Hillside Pottery

3D Printed Items. Cana Island lighthouse and more. Modern creativity by Matt Davis.

Door To Door Publishing. Books, A Door County Night Before Christmas and Dee Cee The Door County Freighter.

Delphinus Naturals. Skin Care.

Interfibers Design Gallery

Chris Maves Photography

David Heilman Photography 

Sandra Peterson Prints.

Wood-In-Hand. Custom turned wood products.

Caplan Studio Photography

Austin Claflin, Author

Ben Toyne – Author

Channel™ Door County is our new name as of Dec 1, 2017 (aka The Door County Social Shop™ Five Season Market ‘physical’ Market Downtown Sturgeon Bay**. It will co-branded for a while but our branding team concurred that Channel™ is cooler and more succinct.  Every community needs a shop that focuses on local goods this is Door Countys . Supports the region’s entrepreneurial GDP year-round.

Shop the Channel™ for Door County daily goods, gifts + NiCESSiTiES™.  Representing 25 + local entrepreneurs, makers, designers, jewelers, authors and small businesses. A unique, eclectic mix, more than 500 items and growing weekly. The most beautifully crafted local items you’ll find anywhere. A broad spectrum of goods that defies simple categorization. From artisanal organic soap and candles, all natural skin care, natural sleep assistance pillow spray, Fresh Riviera® organic cotton  jammies, locally crafted furniture, pottery, photography, fine art, originals, handcrafted cards, kitchen accessories even ice dyed apparel. Gift certificates available.  All our items come standard with Door County karma™!