Channel™ Door County is our new name as of Dec 1, 2017 (aka The Door County Social Shop™ Five Season Market ‘physical’ Market Downtown Sturgeon Bay**. It will co-branded for a while but our branding team concurred that Channel™ is cooler and more succinct.  Every community needs a shop that focuses on local goods this is Door Countys . Supports the region’s entrepreneurial GDP year-round.

Shop the Channel™ for Door County daily goods, gifts + NiCESSiTiES™.  Representing 25 + local entrepreneurs, makers, designers, jewelers, authors and small businesses. A unique, eclectic mix, more than 500 items and growing weekly. The most beautifully crafted local items you’ll find anywhere. A broad spectrum of goods that defies simple categorization. From artisanal organic soap and candles, all natural skin care, natural sleep assistance pillow spray, Fresh Riviera® organic cotton  jammies, locally crafted furniture, pottery, photography, fine art, originals, handcrafted cards, pottery, kitchen accessories even ice dyed apparel. Gift certificates available.  All our items come standard with Door County karma™!

The Door County SocialTM Shop(s) Your efforts showcased locally & nationally online.

A “Five” Seasons Market

Holiday | ‘Dreaming’ | Spring | Summer | Fall

We will promote your efforts locally, regionally and nationally to an interested audience of Door County lovers and those that may be interested in a specific product you offer.

If you’re a Door County or nearby lakeshore entity and want to grow your business year-round, not for 6 weeks our unique marketing agreement could be of interest to you.

  • For less than a cost of a small one-day ad in the local paper, you will get.. Nationwide..
    • A five day national pulsating interactive ad with a live link back to learn more or Shop online (your store or use ours) and the ability to answer questions posed through the ad, yes, answer inquiries or specific questions about your effort through your ad in near real time. Try doing that with a newspaper ad!
    • All devices. This powerful five-day pulsating ad to all digital devices held by an audience of Door County fans is only $199 a month**. (Limited time special price/subj to chg.) See reg. prices for our network ads products here
    • Another benefit, ‘As Seen Online’, this can build awareness for your effort/product/service to many 1000’s of people to help with top of mind. So maybe your widget is sold in 50 stores around Door County your ad is building interest when the DC fan is not here.
    • Sell online. Leverage our national online storefront 24/7. Included.
  • Included at no extra charge (value added/free**/great deal – your choice) is a presence in our beautiful, classy Door County Social Shop on Sturgeon Bay’s main drag. Yes, for no additional upfront fee we are offering space in our special shop for Door County lovers. And it includes a store clerk! I know, crazy, but it’s true.

Every community needs a shop that focuses solely on local goods. This is Door County’s.  Join us!

Leading & Innovative. We just announced private shopping hours available for the holiday season. Schedule for 6am –  or 6pm – 10.

The innovative leader in the region. This shop is just part of the Door County Social™ nexus in development since 2008.  Designed in its entirety by intention a Door County lifestyle brand reaching 10’s of 1000’s of Door County enthusiasts nationwide. Co-founded & continuous dev. by Tracy Andropolis Owner of  The Door County Social™ Digital Broadcast Ad Network & eTNT Digital™.

TAP here to inquire about your efforts being presented within and nationwide.

Come see us in person now!  

We are looking forward to another great Holiday Season and beyond!

Call Tracy Andropolis at (920) 256-1951 or email
Come and see me at 44 N. Third Sturgeon Bay, WI
M-Thur 10-5, Fri 10 – 6, Sat 10-6. Or by appointment before or after hours.

**$199 a month ad price reflects a year-round agreement. Shorter segments available at a bit higher price.

More details: Door County’s only omnichannel selling opportunity for entrepreneurs, artisans, and artists. Showcase and sell here and leverage our huge national network and online shop and sell anywhere 24/7.

At The Door County Social Shop, We love local and are committed to offering beautiful, creative, functional products and art made locally. Nicessities. We are proud of our community and the many talented entrepreneurs and artisans that live and work here. We are thrilled to be able to offer an affordable option for local people to get their products out to Door County Lovers and to the world!
This retail location is the physical extension of the digital efforts we have been creating since 2008 including our e-commerce site.

We have a tiered business model, some plans allow you to keep up to 70 – 90% of the selling price of an actual sale. (see reasonable monthly fee ad above – about the cost of one small newspaper ad.) Space is included at no extra upfront charge with the ad fee. We also a different plan for visual art and books.

We continue to refine and improve our offerings and retail setting to create a unique, omni-channel shopping experience for our guests.

Imagine – your goods – Showcased online nationally to as many as 40,000+ Door County fans.

Imagine- your goods – Showcased in a classy Door County storefront year round with the NiCESSiTiES, of 23 other local entrepreneurs, designers, makers, artisans and small businesses.

Imagine – your goods in an all-inclusive online Door County store. (Optional) 

  • Monthly Personalized Digital Marketing Campaigns Specific To Your Efforts. Regional and/or National. 
  • Leading Digital Agency Support.
  • Ability to leverage the engaging Door County Social Network  – est 2008.
  • Ability to sell through our (Online store) growing since 2012. (If needed). 
  • Digital Brochure and national newsstand placement included with most plans.
  • Full page, full color live digital ad in our network.
    • Value added no additional up-front charge.
  • Marketing space in one of Door County’s premier year-round retail marketing showcase spaces. 
  • In-store cashier labor included.
  • Bags, tissue paper included for some items. (Inquire) 
  • Option to hold in-store events such as meet & greets, make & takes, book readings, extended art showings and more. 
  • Some spots could have one plug-in available if needed.
  • One spot possibly available for in-store clerk, guest services trade. Inquire asap.

    Be part of a unique fun new opportunity that’s is starring some of the new and rising Door County entrepreneurs, small businesses, authors, and artists. Come see us in person.

The Door County SocialTM Shop

A Five Season Market & Discovery spot!

Holiday | ‘Dreaming’ | Spring | Summer | Fall (Ok, what’s the fifth season “Dreaming’ about?) It’s that long period of time between the Holidays and spring that leaves many dreaming about Door County. We can reach them then as well.

To apply or inquire please send a description of your work along with at least five images of current works and any links to your website or social media if available to You may also call with any questions you may have. 

Come see us in person now!  

We are looking forward to another great Holiday Season and beyond!

Call Tracy Andropolis at (920) 256-1951 or email
Come and see me at 44 N. Third Sturgeon Bay, WI

M-Thur 10-5, Fri 10 – 6, Sat 10-6. Or by appointment before or after hours.

2017 Testimonials. Martha and Deanna started in our shop’s Holiday Edition and now have both signed for a full year.

Martha Bennett who has had sales in Door County’s truly off season both in store and online.
I’m very excited to be one of the local artists/entrepreneurs on display at the Door County Social Shop!
Tracy has been extremely helpful and encouraging with my in-store products.  But the best part is this: I’m not very tech savvy with digital marketing, and she does it all for me, included with my monthly in-store & online marketing agreement!  I have an Etsy shop and a new e commerce website, and because of the advertising Tracy designed and programmed for me through the Door County Social Network, my December sales were great – at least one sale per day for the three weeks before and after Christmas. AND…on the first day of my new ad program, I had sales- my FIRST sales- actually,
on my new website! Plus more hits to my website than any single day since I started my online shop!  If you are a local artisan looking for affordable space for your products, or someone to do digital marketing for you, I highly recommend Tracy at the Door County Social Shop!”


From Deanna
“Being in the Door County Social Shop and working with Tracy and Perry has been a great experience!

They know way more about digital marketing and online advertising than I do. With their help, our products are exposed to a way a wider group of people than we can reach just by going to the farm markets.
Perry and Tracy are easy to work with. They move and group everyone’s products so they compliment each other and look great in the displays.
I learn from them and they learn from me so they can answer customer questions with knowledge and insight.”
Deanna, Bayview Organics 

Future customers and shop visitors, sign up to get updates about special in-store events!

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Our shop offers NiCEssities from these Door County  Entrepreneurs, Makers and Artisans:


Bayview Organics, LLC.: Makers of artisan botanical soaps made with plant-based and essential oils, aroma therapy soy candles, hand-crafted wooden cutting boards and more.

FabricART by mARTha: Maker of beautifully ice-dyed clothing and scarves. Ice-dying provides beautifully marbled and flowery results often described as Monet paintings.

Rêve Calme: Makers of luxury pillow sprays and bath salts. Door County based sold globally.

Fresh Riviera® Clothing. Ethical & natural private label lounge wear / sleep wear. A local effort underway. Coming soon.

Andrew J. (Andy – Jack) Andropolis Paintings. Originals from lifetime of work by the late Door County artist. On loan from the Andropolis Estate.  He was also known as the artist with the AndyJack’s gallery. 

Good Morning, Door County: A delightful children’s book by author Ann Heyse, a poet, and published essayist. Illustrated by mural artist Karen Wilke Heyse. Who also illustrated Goodnight St. Louis. The #1 selling book in St. Louis two years in a row.

David T. Wilkinson Photography.

Little Harbor Designs. Offering hand crafted purses by Joan.

Farm & Forest Woodworking.

Amanda Hatton Handmade ceramic whistles. 

Paula Wendland – Ceramic Figurines.

Tom – Hillside Pottery

3D Printed Items. Cana Island lighthouse and more. Modern creativity by Matt Davis.

Door To Door Publishing. Books, A Door County Night Before Christmas and Dee Cee The Door County Freighter.

Delphinus Naturals. Skin Care.

Interfibers Design Gallery

Chris Maves Photography

David Heilman Photography 

Sue Steckart Jarosh Door County’s Eagle Bluff Lighthouse Mouse Book

Sandra Peterson Prints.

Wood-In-Hand. Custom turned wood products.

Caplan Studio

Austin Claflin, Author